Health is a basic fundamental right of all citizens and health promotion forms an intrinsic part of health care. According to the World Health Organization (WHO), Health is a state of complete physical, social and mental well-being and not merely an absence of a disease or infirmity.
In recent years, this statement has been modified to include the ability to lead a socially and economically productive life". Preventive health care1 is an important determinant of health since prevention means avoiding or slowing the course of a disease which is essential for a good quality of life. Investment in human capital leads to a healthy and educated populace which is in a better position to contribute to the growth of the economy through its employability, creativity and productivity.
According to industry analysts, there has been a growth of 25 per cent in the preventive health care market over the past five years. There is a growing consciousness about healthrelated issues among people, giving a boost to preventive health check-ups in hospitals.
Annual health check-ups, which were largely the privilege of corporate executives, are now being sought after by the middle class as well.
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