SRL Ranbaxy (Q, N,C,F)* is now Super Religare Laboratories. This is a move to leverage the trust and credibility the Religare brand enjoys in the financial services domain to the other service businesses of the group. The strategy here is to make best use of cross synergies and to tap its reach and network to take the business to the next level of growth.
The company said that the rebranding exercise is a significant move to take their interest in diagnostics space to the next level. It intend extending the brand values and brand equity to various services within its promoter group, encompassing diagnostics, wellness retail and IT technology.
Currently, the Religare brand umbrella comprises diversified business like financial & IT services, air charter and travel.
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